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The
history of submissions
Both
search engine submission and
directory submission are concepts
that have been around as long as these websites
themselves have been around. However, they are
gaining popularity as important marketing and
promotional processes, simply because websites
need to create a competitive edge more than
ever in order to drive traffic to their pages.
If you cannot find ways to use search engines
and directories to your advantage, competing
companies may steal all of your potential traffic
right out from under you.
While
Yahoo functions in the way that search engines
do today, the service was originally a directory
service that allowed for easy browsing through
a couple dozen different categories, and an
even larger number of subcategories. Finding
the types of websites that you were looking
for was simple, as all you had to do was select
a category, fine-tune your search with a subcategory,
and then peruse the list of relevant links found
within.
Appearance
of directories
These
days, millions of websites populate these directories,
and there are thousands of categories and subcategories
trying to further and further fine-tune selections
so that the right website links can be found
amidst all of the clutter. Luckily a lot of
smaller directory services are emerging which
allows people to browse based on specific niches,
or highly fine-tuned subcategories to better
locate the links they are looking for.
The
first search engines originated around 1994
and 1995, and very few are still in existence
today. One of the original search engines in
operation was Yahoo, and as it was mentioned
earlier, Yahoo was mainly a directory when it
was first born, and not really looked as a search
engine. Still, back in the day search engines
were a popular way to locate websites, but because
so few websites were actively participating
in being spidered by search engines, the results
were not always what was expected, and many
websites simply could not be found by search
means.
Still,
the search engine concept has been a popular
one for more than a decade, and there is a new
breed of search engines that offers easier searches
and more accurate results, making it easier,
at least to a degree, for users to find the
websites they are looking for. Still, search
engines can be highly exploited by spammers
and other people who are artificially raising
their placement in search engine results. This
phenomenon is what has led to the recent boom
in popularity for directory websites, where
each website is individually approved and it
is impeccably difficult for spammers and off-topic
irrelevant websites to end up listed in the
best directories.
.
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